About Me

I'm a Creative Technologist and seasoned UI/UX leader focused on bridging the gap between design excellence and technological innovation. Over the last five years, I’ve evolved from a dedicated UI/UX designer into an AI innovation architect who scales creative operations and drives tangible business results. My expertise lies in building and implementing robust, future-proof systems. I've architected comprehensive design systems and enabled a proprietary page builder that slashed content creation time from weeks to under a minute. I've consistently delivered high-impact design—leading the creation of over 700 web pages in a single year and designing 30+ landing pages that generated a 70% increase in leads. Most recently, I've pioneered the integration of AI across all creative verticals, transforming traditional agency workflows into highly efficient, tech-forward processes. This includes: Developing an AI pipeline for photorealistic product photography, resulting in an 80% reduction in costs. Conceptualizing and designing an automated single-catalogue builder, eliminating manual design errors entirely. Integrating AI to boost content creation speed by 60% across multiple languages. I thrive at the intersection of Design Systems, Process Automation, and AI-Driven Innovation, leveraging multi-disciplinary expertise to mentor teams, lead high-velocity projects, and transform creative challenges into scalable, zero-touch solutions.

Technical Skills

Design SystemsCreative TechnologyStable Diffusion

Soft Skills

EmpathyTeam BuildingManagement Mentorship

Tools & Software

FigmaAdobe Creative SuiteComfyui

Education

Bachelor of Graphic design

Islamic Azad University...

Work Experience

Ronix tools

Ui/Ux Designer

Jul 2021 - Apr 2022 • 10 mos
  • As a UI/UX Designer in my first year, I focused on enhancing the digital presence and optimizing marketing efforts through user-centered design. I successfully managed multiple high-impact projects from concept to delivery.
  • Lead Generation & Conversion Optimization: Spearheaded the design of over 30 targeted landing pages, which led to a 70% increase in lead generation. By implementing clear visual hierarchies and intuitive layouts, I simplified the user journey, ensuring the core message was understood, which directly drove form submissions and conversions.
  • Internal Tools & Data Visualization: Conceptualized and designed the user interface for three internal software applications. These tools enabled the marketing team to effectively track and measure project KPIs, providing data-driven insights into social media engagement, landing page performance, and lead attribution across various countries.
  • Website & Information Architecture: Designed and structured a new showcase website for the company's advertising division. Inspired by intuitive portfolio platforms like Behance and Dribbble, the site's architecture was built to clearly present the agency's work and capabilities to potential clients.
  • Design System & Brand Cohesion: Led the initiative to redefine and unify the digital design language across the company's website and landing pages. This created a consistent, modern, and recognizable brand experience for all users interacting with our online assets.

Senior UI/UX Designer

Apr 2022 - Apr 2023 • 1 yr 1 mo
  • Design System & Operational Efficiency: Architected and implemented a comprehensive design system and Ul kit from the ground up. This initiative standardized design and was the catalyst for an internal page builder tool that reduced page creation time from weeks to under a minute.
  • Strategic Design Contribution: Played a pivotal role in the strategic design and information architecture of the global and local corporate websites, ensuring a seamless and intuitive user experience across all platforms.
  • Content Strategy & Scalability: Contributed to the design strategy for updating and managing content tor over 1,200 product items, ensuring brand consistency and quality at scale.

Team Lead, Ul/UX Ronix Tools

May 2022 - Jun 2024 • 2 yrs 2 mos
  • Project Leadership & Management: Led and managed the design team through the complete redesign of the corporate website, successfully launching a global version in 8 languages and a dedicated local version for the Iranian market.
  • Team Growth & Mentorship: Mentored a team of two junior designers, fostering their professional growth and expanding the team by onboarding two additional visual designers to manage large-scale content updates.
  • High-Velocity Execution: Oversaw the team's creation and redesign of over 700 web pages within a single year, establishing a new benchmark for project delivery speed and

Senior UI/UX Designer | Design Systems Architecture | Al-Driven Design Innovation

May 2023 - Sep 2024 • 1 yr 5 mos
  • Al-Driven Innovation: Pioneered the integration of Al tools to enhance website and product content creation, improving delivery speed by 60% while maintaining quality standards across 8 language versions.
  • Process Automation Excellence: Conceptualized and designed an automated single-catalogue builder system integrated with CMS, eliminating manual design processes that previously required dedicated designers and had high error rates. This innovation now generates product catalogues automatically with zero human intervention
  • Advanced Design System Evolution: Enhanced the design system with smart variables, enabling designers to create in one size and automatically receive 7 responsive variations. This reduced design time by 85% and ensured perfect consistency across all breakpoints
  • Strategic Brand Expansion: Led the complete design strategy for Ronix Tools' new brand website, from concept to launch, while maintaining the parent bran identity and ensuring seamless user experience
  • Team Leadership & Growth: Managed and mentored a team of designers, successfully onboarding 2 additional visual designers to handle scaled content operations. Implemented design workflows that enabled the team to review and update 1,200+ product codes with 7 content types each within one year
  • Skills: Design Systems • Landing Page Optimization • Figma • Team Leadership • Process Automation • Multi-language Design • CMS Development • Data Visualization • Al in Design

Creative Technologist & AI Innovation Lead

Jul 2024 - Present • 1 yr 4 mos
  • Strategic AI Integration & Innovation
  • Cost Transformation Through AI: Identified product photography as major cost center and developed AI pipeline using ComfyUI, creating photorealistic tool-in-action shots comparable to traditional photography. Reduced photography costs by 80% while maintaining brand quality standards
  • AI Team Foundation: Established and led the company's first AI team, integrating artificial intelligence across all creative verticals:
  • Visual Content: AI-generated product photography and campaign visuals
  • Video Production: Automated teaser creation and video editing
  • Audio Production: AI-powered narration and music composition
  • Content Creation: Automated copywriting and content generation
  • Deep Technical Innovation: Mastered AI-driven problem-solving methodologies, implementing cutting-edge tools and workflows that transformed traditional agency operations into tech-forward, efficient processes
  • Continued Design Leadership: Maintained oversight of website optimization, user funnel improvements, and campaign design while pioneering new technological approaches
  • Multi-disciplinary Excellence: Balanced creative technology innovation with hands-on design work, ensuring seamless integration of AI tools without disrupting existing workflows
  • Key Impact:
  • 80% reduction in product photography costs
  • Implemented AI across 5+ creative disciplines
  • Maintained 100% website update schedule while leading innovation