Product Catalogue Automation – Saving 90% Production Time
Like many industrial brands, this company struggled with a slow and painful process for creating single-page product catalogues. Each page required manual work to collect product data, check specifications, insert images, assign technical icons, and format everything into a catalog layout.
Key Outcome
Reduced catalogue production from 12 months of manual work by 4 people to a fully automated one-click system. Generated 2,000+ catalogue pages instantly with 100% structured data consistency and no designer involvement.
The Challenge
Ronix Tools required a single-page product catalogue for every tool in its product library (2,000+ SKUs). These pages included technical specifications, product images, features, and icons. The old process was manual, time-consuming, and error-prone: • Specifications were entered in plain text with no structured units. • Inconsistencies across products in the same category. • High risk of typos and wrong values. • Technical icons were manually added by designers, causing incorrect or missing product details. • Layouts were not standardized, and production speed depended heavily on designers.
The Solution
I redesigned the entire catalogue workflow and built a data-driven automated catalogue generator into the internal CMS: • Standardized product specifications with category-based templates. • Introduced spec validation rules and mandatory units (W, V, RPM, etc.). • Created icon logic where icons are automatically assigned based on spec values. • Designed a universal catalogue layout template. • Integrated a “Generate Catalogue” button inside the CMS for instant PDF export. • Enabled bulk generation for new products.
Data Structuring & Standardization
Data Standardization
The project began by exporting all product categories and analyzing every technical specification and feature. During this process, we identified a lack of structure and massive inconsistencies in how product data had been entered over time.
To solve this at scale, I used AI-assisted data analysis to detect patterns, group similar specifications, and generate a standardized data model. This model later became a template and guideline used by other teams to clean and prepare product data correctly.
This step resulted in:
✅ Organizing all SPCs and features into a clean, logical structure
✅ Proper categorization of products
✅ AI-generated SPC & Feature templates for each product category
✅ Enforcing consistent and accurate data entry across the entire system
Data Rules & Validation
Previously, anyone could enter any data inside the CMS with no structure. This had to change.
A new rule-based system was developed:
- Every product must belong to a valid category.
- Each category has a predefined SPC & Feature template.
- Users must enter technical data only in structured format.
- If a new technical spec is needed → an expert can request it to be added.
- This created data discipline across the system.
Result → clean, reliable product data that can be used anywhere: catalogues, website filters, data sheets, exports, etc.
Automating Images & Icons
In addition to standardizing product data, I also redesigned the catalogue template to make it automation-ready. The previous template was visually inconsistent and not built on a structured layout system, which made automated placement of content nearly impossible.
I improved the existing template by:
✅ Introducing a clean and professional layout based on a consistent grid system
✅ Defining fixed sizes and positions for text blocks, images, technical tables, and feature sections
✅ Standardizing spacing, typography, icon sizes, and alignment rules
✅ Preparing a modular template that a system could accurately populate without manual design work
By transforming the template into a structured design system, the catalogue became compatible with automated content generation—ensuring every page followed the same layout logic with perfect consistency.
Combined with automated image selection and AI-driven icon assignment:
✅ Thumbnails were automatically pulled from product pages
✅ Additional images were selected via a guided upload process
✅ Technical icons and pictograms were auto-assigned based on SPC data
This eliminated manual design errors and created a catalogue production system that is fast, scalable, and reliable.
One-Click Catalogue Generation
Each product now includes a Generate Catalogue button in the CMS. With a single click, the system assembles all product data and assets to instantly create a print-ready PDF. Thousands of catalogues can now be generated in minutes—no designers or manual layout needed.
🔩 Business Impact
✅ Cleaner, structured CMS data
✅ Accurate technical specifications
✅ Improved product filtering on website
✅ Eliminated repetitive design workload
✅ Reusable system for future catalog generations
✅ Strong foundation for product data automation