Snapp Market - Yearly Wrap Landing Page.
I was selected to design the year-end campaign landing page for Snapp Market, one of Iran’s largest online grocery platforms. The goal was to introduce their new SMTI personality model in a simple and engaging way while working under a very tight deadline.
Key Outcome
I designed and delivered the full campaign landing page on time. The final page successfully introduced the SMTI personality model to thousands of users.
The Challenge
Snapp Market needed a landing page for their yearly wrap-up campaign that could clearly explain SMTI, a shopping personality tool based on users’ purchasing behavior. The deadline was extremely compressed, and the concept was new to most users, so the design had to be clear, intuitive and visually appealing.
The Solution
Working with Mohammad Meymandi, I created a narrative-driven landing page that guides users through the SMTI concept in a gradual and friendly way. Using Snapp Market’s signature orange as the foundation, I built a clean structure with strong visual hierarchy and easy-to-read sections. Interactive elements such as personality sliders and tabbed content helped simplify the complex information and make the experience feel dynamic. Even with the tight schedule, the final result stayed true to Snapp Market’s brand identity while giving the campaign a fresh and cohesive look.
The Project
Being Selected for Snapp Market
Mohammad Meymandi and I were brought on to design the landing page for Snapp Market’s year-end campaign. Snapp Market is one of Iran’s largest online grocery platforms with millions of users, so this was an important and high-visibility project. The campaign introduced SMTI (Snapp Market Type Indicator), a new personality model built around users’ yearly shopping behavior.
Working Under Pressure
The deadline was extremely tight. We needed to design a complete landing page that explained a new concept, kept users engaged, and met the quality standards of a major brand. All of this had to be delivered in a short period of time.
Design Execution
Clear Visual Structure
We organized the landing page into a set of distinct sections that guide users step by step through the SMTI concept.
Sections included:
- A hero introduction to SMTI
- Four personality dimensions explained through interactive tabs
- The benefits of understanding your shopping personality
- Visual comparisons and social proof
- Clear calls to action across the page
Brand Consistency
The design followed Snapp Market’s visual identity, using their signature orange and existing design components while introducing fresh elements that fit the campaign theme.
Making Complex Ideas Simple
The SMTI model breaks shopping behavior into four dimensions. To make this feel simple and approachable, we relied on familiar UI patterns such as sliders, tabs, and progress bars. These elements helped users understand the concept at a glance without feeling overwhelmed.
Collaboration & Delivery
Working as a Design Team
Mohammad and I worked closely throughout the project. We divided tasks in a way that kept the process efficient and maintained constant communication to keep the design consistent and polished. This teamwork helped us move quickly without losing quality.
Meeting the Deadline
Even with the compressed schedule, we delivered a complete and refined landing page. This was possible because of:
- Fast and confident decision-making
- Clear communication with stakeholders
- Trust in our design direction
- A focus on what mattered most to users
The Result
The landing page launched on time and successfully supported Snapp Market’s year-end campaign. It introduced the SMTI concept to their audience in a clear and engaging format and showed that high-quality design can be produced quickly when the process is focused and collaborative.
Key Takeaways
Opportunity & Trust
Being chosen by one of Iran’s largest marketplaces reinforced confidence in our design work and showed how strong portfolio projects can lead to real opportunities.
Speed & Quality Can Coexist
This project proved that a tight schedule does not have to result in lower quality. Clear communication, quick decision-making, and focused teamwork made it possible to deliver polished work on time.
Simplicity Wins
When introducing something new, users respond best to clarity. By using a strong visual hierarchy and familiar UI elements, we helped people understand the SMTI concept quickly. We kept everything simple and intuitive.
Collaboration Amplifies Results
Working with Mohammad elevated the project. Sharing ideas, challenging each other, and dividing tasks efficiently led to a result that neither of us could have reached alone.